Fight the urge to belong.

A popular example of culture jamming is the movie Fight Club.

Fight club aims to point the finger at major corporations as the downfall of the current culture. Its message is to prove that growing consumption is resulting in the degrading of not only people with little amounts of money, but also on our ability to decide for ourselves for those of us with some money to spend. The consumer world is not only stealing our money but our intellect as well. It shows how we are oblivious to ourselves as consumers. We do not understand the power of our purchase, and the responsibility we have to stay informed consumers.

Right now my wall is plastered in newspapers, many of them littered with advertisements. Even when I try to escape to a place of relaxation and comfort, I am constantly surrounded by marketplace competitors. Now, I know I could take down these papers and throw this argument in the trash, but I shouldn’t have to. Newspaper were set to inform, not persuade.

The papers are there for a reason completely unrelated to this topic, however, it also may help to wane the effect advertisements have, at least on me. We are constantly bombarded with advertisements of products or lifestyles everyday. I hope that by bringing them into a place I recognize as a relaxing atmosphere, hopefully I will breakdown the effect the adds have on me. Either I will want to purchase the product as many people often do, or I will become sick of seeing the image, as I often do; this will make it highly unlikely for me to purchase what they are selling. I’m hoping this will help to desensitize me to the effect of the corporate world.

Fight club’s idea was to bring down the major corporations that seem to be running the world, making it again possible for people to think for themselves without worrying about debt and which company owned them.

We will never actually be free from these companies as in fight club, but we can become more aware of the hold they have on us.